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  • Pu'er Jingmai Mountain Ancient Tea Forests

    Cultural Promotion for the Successful UNESCO World Heritage

    October, 2023

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    In September 2023, Jingmai Mountain in Pu'er City successfully achieved UNESCO World Heritage status. To promote Jingmai Mountain culture and support the conservation of ancient tea trees, the Jonathan KS Choi Foundation, in collaboration with the Pu'er Municipal Government and the China Biodiversity Conservation and Green Development Foundation, held the "Beijing-Jingmai Rendezvous: Cultural Promotion Event for the World Heritage Status of Pu'er Jingmai Mountain Ancient Tea Forests" on October 28, 2023, at the Choi Cultural Centre · Cloud House in Beijing.

     

    The event was attended by prominent figures including Jonathan Choi, CPPCC member, Chairman of the Hong Kong Chinese General Chamber of Commerce, Chairman of the Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurs Union, Chairman of the Bohai Rim Entrepreneurs Union, and Chairman of Sunwah Group, along with Laurent Bili, French Ambassador to China; Hu Deping, former Vice Minister of the United Front Work Department and Founding Chairman of the China Biodiversity Conservation and Green Development Foundation; He Lianghui, Vice Chairman of the Yunnan Provincial Committee of the Chinese People's Political Consultative Conference; Patrick Nijs, Vice Chairman of the World Green Design Organization and former Belgian Ambassador to China; Xie Boyang, former Vice Chairman of the All-China Federation of Industry and Commerce, Chairman of the China Biodiversity Conservation and Green Development Foundation, and Counselor of the State Council; and Hu Jianrong, Vice Mayor of Pu'er City, Vice Chairman of the Yunnan Provincial Committee of the China Democratic National Construction Association, and Chief of the Jingmai World Heritage Application Command. Over 100 representatives, elites, entrepreneurs, and government officials from various sectors both domestic and international attended the event.

     

    Dr. Jonathan Choi stated that Sunwah Group, as a multinational conglomerate committed to green and sustainable development, is honored to have contributed to the World Heritage application process of Jingmai Mountain's ancient tea forests. In 2019, the group successfully hosted the "Support for Pu'er Jingmai Mountain Tea Forest Cultural Landscape World Heritage Application and Pu'er Tea Health Dialogue" in Beijing. With the success of the World Heritage application, the group hopes to promote Jingmai Mountain again in the nation's capital, enhancing its influence in China and globally, thereby aiding local cultural tourism development and economic growth while further protecting the area's natural landscapes and cultural heritage.

    During the event, Xiangong, a tea master from Jingmai Mountain, shared insights on Jingmai Mountain tea culture and the World Heritage application experience. Additionally, the "Shili Cha'an" team under Sunwah Group presented New Chinese Style Tea Drinks, allowing all guests to taste the ancient tree tea of Jingmai Mountain and experience its unique orchid aroma firsthand.

     

    The "National Gift Selection · Cigar Iceland" produced by Spring Blossom Té de Actitud in collaboration with Sunwah Guo Tea was presented as a gift to distinguished guests, receiving unanimous praise.